Golden Grail Beverages announces strategic partnership with Naffra Flavors & Concentrates

Golden Grail Beverages has entered into a strategic partnership agreement with Naffra Flavors and Concentrates LLC, a leader in beverage research and development.

Under the agreement, Naffra will serve as Golden Grail's exclusive partner for beverage R&D services, while Golden Grail will leverage its deep industry relationships to introduce and secure new business opportunities for Naffra. In return, Golden Grail will receive a percentage of gross revenues derived from contracts generated through its introductions and referrals.

"This partnership strengthens our commitment to driving innovation in the beverage sector," said M. Lateef Khan, CEO of Golden Grail and President of Naffra. "By aligning Naffra's proven R&D expertise with Golden Grail's market reach, we can accelerate new product development for beverage brands while creating additional revenue streams."

Naffra will continue to oversee all operational and technical aspects of its R&D services, providing Flavor concentrates and Emulsion bases, Ingredient Kits, Manufacturing and Regulatory support, Quality guidelines and facilitating Co-packing operations through its wide array of contacts and sources. Naffra will ensure quality, efficiency, and customer satisfaction. Golden Grail's role will focus on market outreach, leveraging its network to connect Naffra with beverage companies seeking cutting-edge development solutions.

Key highlights of the partnership include:

• Revenue Sharing: Golden Grail will earn a percentage of gross revenues from contracts directly attributable to its introductions.

• Independent Operations: Each company will remain independently responsible for its own operations and expenses.

• Commitment to Growth: Both companies will collaborate to expand market reach and foster beverage innovation.

  
  

About Naffra Flavors and Concentrates LLC Based in Detroit, Michigan, Naffra Flavors and Concentrates LLC specializes in research, development, and formulation of beverages for companies seeking innovative flavor solutions. Naffra brings decades of expertise in beverage science and production, helping brands create distinctive, market-ready products. For more information visit https://naffra.com/

Conflict-of-Interest Disclosure: M. Lateef Khan serves as both CEO of Golden Grail and President of Naffra. The Parties acknowledge this dual role and have taken steps within the partnership agreement to ensure transparency, fairness, and the independent operations of each company.